Listing Details


 

Interested and qualified candidates, please submit your resume to:
Kate Mecke – kmecke@kelleraugusta.com

Vice President, Property Marketing

New York, NY

JOB DESCRIPTION

Company Overview:
Our client is a New York-based, 500+ person, vertically integrated real estate operating and development
company with expertise in a wide array of value creation activities, including ground up real estate development,
uncovering value in underperforming properties, repurposing well located iconic properties, incorporating cutting
edge real estate technologies and value added lending. Their primary investment strategy is focused on New York
City and the surrounding region. The platform manages 74 commercial real estate properties and investments
with an aggregate gross asset value of approximately $20 billion, comprising approximately 26 million square feet
of commercial properties, a multi-family residential portfolio of approximately 3,400 units under operation or
development, and control of development rights for an additional approximately 2,900 multi-family and for sale
units in the New York Metropolitan area as of December 31, 2020.*

Position Summary:
The VPPM is charged with developing and deploying actionable strategic marketing plans across an assigned portfolio (and potential and/or existing direct reports when relevant). This role will require a passion for connecting business strategy with brand thinking to facilitate the Commercial Marketing function within a complex property ecosystem. To be successful in this role, the VPPM will be capable of directly leading multiple campaigns; providing clarity of thought while dealing with intricate marketing challenges; generating and upholding best practices; developing budgets, negotiating pricing and contracts; and producing the governing marketing and leasing/sales strategies per building.


The VPPM has proven capability to work independently; understand and execute on an involved multi-entity, multi-category budget framework; and manage a team that facilitates services with creative partners/service providers efficiently to maximize output and/or quality of deliverables, optimize budget allocations, and generate successful creative content with efficiency.
The VPPM will lead marketing processes dependent on multiple collaboration partners. The VPPM can readily manage and mentor a team to consolidate all relevant feedback, content, and objectives; distill that information efficiently; and translate that into clear, strategic direction and budget parameters and timelines to maximize efficient turnaround from junior team members and/or service providers.


The VPPM will serve as “Expert” and lead meetings with consolidated, edited, and distilled recommendations and provide key insights, resulting in efficient decision-making within stakeholder base. The VPPM will possess and/or quickly ascertain strong stakeholder insights to drive more subjective marketing content to the most relevant stakeholders to effectuate efficient decision-making. The VPPM should be able to quickly learn assets, the spaces within them, competitive product, and vicinities in order to connect pricing objectives and target audience to the development of strong creative materials and content direction for space activations, sales/marketing centers, model units, and high-quality broker engagement. The VPPM will have precedent experience in property marketing across commercial assets through print advertising, events, promotional items and programs, development of leasing centers/model units, photography, renderings, CGI animation, lease-up strategy, development of amenities centers, digital advertising, e-communications, and social media for properties.

Responsibilities include but are not limited to:
• Managing and mentoring a small but talented and nimble junior team
• Support creative direction of individual asset branding and leading the development of detailed marketing plans and budgets for the individual assets
• Oversee detailed project management and timeline creation
• Lead the team and mentor the team in the negotiation of business terms, pricing objectives, and contractual agreements presented to senior management for final review
• Management of multiple project budgets and ability to think strategically and respond to market dynamics in order to reallocate expenditure quickly
• Provide competitive intelligence and monitoring of trends across competing product and competitor campaigns, as well as recommendations and strategic insights on interior design, architectural elements and improvements, marketing technology innovations, place-making strategies and other factors that drive market understanding and correlate to pricing product
• Proactively review measurement to provide strategic recommendations that best utilize budget or drive more activity based on measurement and/or recommend strategic changes in marketing plans
• Manage/mentor the team in the day to day management of multiple sub-contractors/agencies for coordination of cohesive, high quality product (renderings, photography, website creation, map creation, floorplan editing, printing/display) as well as quality control, and timeline and budget adherence
• Development of ideas and detailed plans for leasing and sales events for office, residential and retail and directly manage property events (or provide strategic and detailed guidance to junior resources where relevant) specific to sales/leasing and project milestones (ground breakings, ribbon cuttings, topping outs, etc
• Lead the art direction and design direction across photography, renderings, videos, and physical environments (leasing/sales centers, amenities, communal areas)
• Adhering to media calendar and deadlines
• Ability to craft new written content and/or efficiently recycle content for effective e-mail marketing, ebrochures, and custom pitches/presentations to maximize efficiency on turnaround and/or optimize agency budgets
• Day to day coordination of all accurate floor plans, fact sheets, stacking plans, and amenities descriptions
• Day to day coordination of marketing-driven space layouts for a variety of users and tailored tour-booklets
• Day to day management of e-blast program and property microsite and leading imagery selections, updated content, and other technical components
• Provide marketing guidance for select property social media and all property digital ads
• Working with Tenant/Resident/Guest Relations teams on marketing guidance for events and property community initiatives
• Coordination of adhoc graphic design and promotional needs: journal ads, team-building initiatives, design of premiums (umbrellas, mugs, etc), select advertising, and select eblasts
• Proactive in property public relations efforts including crafting pitches, drafting quotes and press-releases, editing, writing sponsored articles, blog posts, linked-in posts, etc and managing third-party agency

Required Experience includes but is not limited to:
• 12-15+ years of direct experience in dedicated real estate marketing
• Proven experience in managing direct reports and a full departmental function
• Proven experience in multiple markets (national gateways a major plus)
• Excellent written and verbal communication skills and excellent visual presentation skills
• Ability to translate strategy into actionable plans
• A doer who can manage and execute multiple deliverables within multiple campaigns – and knows how to strategically prioritize
• Excellent understanding of space and activation of space and point-of-sale merchandising solutions to create a dynamic, memorable experience
• Proven experience in multi-simultaneous campaign management
• Proven budget understanding
• Creative thinker with ability to provide strong art/creative direction and ability to craft written content specific to property positioning quickly
• Understanding of graphic design an ability to work in in-design a strong plus